This graph I drew shows my opinion of what Cross-Media is. As you can see, Cross-Media is different from multimedia, new media or social media. In other words, Cross-Media is at the intersection of new media and traditional media.
But as a new way to deliver messages, Cross-Media is also about communication, strategy, storytelling and much more.
My Cross-Media Map
1 comment:
Im writing a blog on new media, so increasing im realising there is an almost urgent need for the PR world to wake up and indulge in cross media. Traditional media needs to be wholly supported by a new media campaign as well. It cannot be ignored!
Lets hope we see more new media campaigns in the coming year!
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