A typical example of a Cross-Media deal can look like Michael Franzini's One Hundred Young Americans. According to the Publisher’s Comments, the purpose of the book is to capture ‘first-hand accounts of youth culture in America from 100 teenagers in 50 states’, although the key is that this generation is the first to have ‘grown up with unprecedented access to media and information’.It combines a book publication with a gorgeous web site containing elements such as image galleries, video elements and blog articles, from which you can get an in-depth account of their story, as well as participating in the community through social networks like Facebook and MySpace.
Through this case we can tell that a book is not only a book anymore, when it is enhanced with other media to become a kind of social network.
Press releases, advertising and PR campaigns are all about telling a story. Cross-Media is a new way to telling your story and a big opportunity in the PR industry can be found in the emergence of Cross-Media storytelling using different platforms.
Visit 100youngamericans at:
http://www.100youngamericans.com/
1 comment:
I'm really interested in these emerging 'new media' deals; in my experience at an entertainment PR firm who're taking their digital PR to the next level, I have seen offers for expanding the breadth of PR (cross media) as a primary way of securing new accounts from musicians/stars who want (and need?)to reach as many fan base portholes as possible.
I'd like to find out more about how other businesses are tackling these deals and how they're offered to the client.
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