Last night, I celebrated the New Year by attending a spectacular fireworks display organised by the Mayor of London, on the banks of the Thames.
From a PR view, it was a very successful campaign.
The objective of the event was very clear: to gain a worldwide reputation for London as being the place to be on New Year's Eve.
From a PR view, it was a very successful campaign.
The objective of the event was very clear: to gain a worldwide reputation for London as being the place to be on New Year's Eve.
The campaign targeted Londoners and tourists, with an estimated attendance of 350,000 people for the fireworks display in Central London, as well as many millions of viewers over television in the UK and the rest of the world.
I guess the biggest winner is BBC One, with millions of viewers, although the campaign has generated a tremendous amount of print, online and broadcast media coverage.
According to the Daily Telegraph‘Olympic imagery was projected on to the Shell building, near the London Eye, marking the fact that 2008 is an Olympic year and that the Olympic torch will soon pass into London's hands.’
I thought of projecting imagery onto a building by the Thames for my PR Pitch, but I realised that it is impossible with a £40,000 budget, not to mention that it’s already been done before.
Anyway, I wish everyone a happy new year and best wishes in 2008!
