Sunday, 30 March 2008
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The digital, personalised me is evolving in an immersive media and PR landscape. A weblog by Yiting Xu
About the Blog
This blog is about the thoughts and ideas of Cross-Media trend in the world of Public Relations, media and technology.
In this crossover world, I believe that old media will never die, new media won't control everything, and Cross-Media going mainstream.
In this crossover world, I believe that old media will never die, new media won't control everything, and Cross-Media going mainstream.
About Me
- Yiting Xu
- London, United Kingdom
- My name is Yiting Xu, a freelance journalist and writer, whose work is published in some of China’s leading lifestyle magazines. I am currently a postgraduate student of Public Communication and Public Relations at the University of Westminster in London, as well as working part-time as Madame Figaro China’s corresponding editor in London. You can contact me via e-mail or MSN Instant Messenger at: yitingxu@hotmail.co.uk
My Chinese Blog
Creative factory
PR Agency Websites
My Favorite Media Sources
PR On Line Resources
- PRWEEK
- The Inside News of PR&Marketing Communication (300 PR links and Blogs)
- CERP(the European Public Relations Confederation )
- CIPR(Chartered Institute of Public Relations )
- CIPRA(China International Public Relations Association )
- institute of Public Relations
- Shanghai Public Relations Association(China)
- the International PR Association
- PRWATCH
- The Museum of Public Relations
Books ~ PR, Marketing,Media
- No Logo – Naomi Klein
- Image Makers: Advertising, Public Relations & the Ethos of Advocacy: Advertising, Public Relations and the Ethos of Advocacy (R Jackall ,2000)
- Cross Media Revolution: Ownership and Control (Tim Congdon,1995)
- The Language of New Media (L Manovich ,2002)
My classmates'blogs
- Ameesha Lathia
- Angie Mugadza
- Angie Mugadza
- Candace Hughes
- HA
- Julius Dake
- kristina yapp-chang
- Laura Jimenez
- Melina Todoulou
- Myrto Tofaridou
- Nana Ama K. Tuffour
- Nathalie Bellanger
- Nathalie Bellanger 2
- Nay aoun
- Rakita Jain
- Ran Huo
- Renata Maris
- Sandy So
- Shereen Pixie Sartang
- Sherria Cotton
- Simone Woseley
- Victoria Silver
- Winnie Mburu
References
Wikipedia: http://en.wikipedia.org/wiki/Cross_media
The Blog of Personalize Media: http://www.personalizemedia.com/index.php/2006/11/13/cross-media-what-audiences-want
The Guardian: http://www.guardian.co.uk/media
The National Film Board of Canada(NFB): http://www.nfb.ca/
The New Marketing Manifesto: The 12 Rules for Building Successful Brands in the 21st Century (John Grant,2000)
Image Makers: Advertising, Public Relations & the Ethos of Advocacy: Advertising, Public Relations and the Ethos of Advocacy (R Jackall ,2000)
Cross Media Revolution: Ownership and Control (Tim Congdon,1995)
The Blog of Personalize Media: http://www.personalizemedia.com/index.php/2006/11/13/cross-media-what-audiences-want
The Guardian: http://www.guardian.co.uk/media
The National Film Board of Canada(NFB): http://www.nfb.ca/
The New Marketing Manifesto: The 12 Rules for Building Successful Brands in the 21st Century (John Grant,2000)
Image Makers: Advertising, Public Relations & the Ethos of Advocacy: Advertising, Public Relations and the Ethos of Advocacy (R Jackall ,2000)
Cross Media Revolution: Ownership and Control (Tim Congdon,1995)