There are so many good optional modules in the second semester, which makes it very hard for us to choose only two of them.
I feel quite sad that we couldn’t take the Fashion PR module, because not enough people enrolled for it. Instead, I chose New Media and Marketing.
In the first Marketing class, there was a debate between the importance of PR and Marketing.
In our tutor’s opinion, when it comes to Marketing concepts, Public Relation is just about communications. It is a tool that is used like promotions or advertising.
My classmates however, had opinions which sounded like “Marketing cannot live without Public Relations”.
To me, it depends on which side you take.
Do you work in a PR agency? Are you in the marketing department of a big company? Or are you an in-house PR?
Obviously, in the PR word or in a PR practitioner’s world, Public Relations is everything.
How can you judge if Marketing or Public Relations is more important?
This Venn diagram can explain why Public Relations belongs to the School of Media, Arts and Design, instead of the Business School.
It is true that a company may not have a PR department, but you cannot imagine one without a Marketing department.
If you try to find a job in the Guardian, both categories are listed together as “Marketing & PR”.
In China, this would be strange to see a job advertisement listed in such a fashion.
In the world, I think that it’s more likely that a PR practitioner turns into a PR Manager than the other way around.
