A new study from wedeliver.com has found out that more groceries are sold online than any other product in the UK.
Over 50% of internet users have bought groceries online, according to a survey by wedeliver.com, Britain’s largest online grocery retailer. Other top items include clothes, music, technology and DVDs.
The study also reveals that there is a massive rise in the number of Britons shopping online while work.
About eight out of ten of those surveyed have bought something online during work hours, in addition to nearly half of them worrying about their boss noticing signs of slacking off. The average amount of time spent on shopping while at work equates to 6 hours per week.
The study predicted that the growth of Internet shopping in the UK will continue to grow strong with the advent of technology and gadgets (TVs, computers, music players, etc.), the growing demand of furniture and clothes, and the falling prices for personal computers and increased Web access.
“Online shopping has increased dramatically in these years, compared with three or four years ago, when it was somewhat difficult for consumers to buy their furniture online", says Mark Gray, Director of Interactive Media for wedeliver.com.
“Today, online retailers don't just sell groceries and clothes anymore, we've now added an excellent selection of furniture to our product range combined with a high level of interactivity, excellent customer service and prices that have never been so competitive before.”.
For further information or an interview, please contact the wedeliver team on 020123456 or email wedeliver@x.com
NOTES TO EDITORS
- About The Survey
Wedeliver.com Shopping Survey was conducted by Fly Research from October, 2007 to January, 2008 via email invitation to online shoppers. The total sample size was 10,000 respondents.
- Further information of the wedeliver.com survey can be found at http://w.w.com/
- About The Wedeliver.com
The w.com is Britain's largest online grocery retailer with leading market positions and recognized brands in online marketing operations.
Thursday 7 February 2008
SEO Press Release for PR and New Media Assignment --- Survey Reveals Britons' Top Online Purchasing Lists
my fake press release for new media module, but I love it.
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2 comments:
i like that you used 'groceries' as the main selling point in this release, then subtly bring out the furniture collections. it's easier for readers to gain interests in the collection rather than stuffing new items into their heads (if you know what i mean...).
Haha thanks, but I'm a little worried. I don't know if it's right.
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